#TwitterEtiquette: TWEET others the way they want to be TWEETED


Twitter. For some of you that may mean your mid-morning activity that keeps you awake in class. For others, it may be that land far far away that is no where close to your Facebook home and for most, it’s another social media platform for you to keep updated.

I’ll agree, Twitter is it’s own animal and requires a bit of a condensing if you are accustomed to Facebook. The 150 character limit requires users to get a bit creative when it comes to their voice. However, it can be a great tool for you and your brand if practiced correctly.

So, If you are going to join the Twitter game, let me fill you in on a few things.

1. Don’t Create an Account just to have an account.

It’s better to not have an account at all than to have an abandoned one. Once you establish your “@” username, there is no turning back. (Just kidding, the option of deleting your account is always available.) Point is, your company needs to stay active on Twitter. Having a “presence” is more than just a username.

2. Stop Talking to Yourself 

If you are only going to post tweets and not respond how are you going to “join the conversation”? Ask questions, answer questions and explore your connections.  Twitter is about engagement, not a one man commentary.

3.Turn off Auto Tweets during National Disasters

First off, I’m definitely a Hootsuite fan. Scheduling tweets is a FABULOUS way to save time. However, don’t forget to put a hold of that great content when a disaster strikes. You don’t want your company to seem insensitive by tweeting away when there is something far more important going on.

4. Don’t Follow then Unfollow 

This happened to me back in college and all I have to say is…RUDE. If you want followers, you have to produce great content, bottom line. Following people then un-following them to increase your count is unethical and will only can back to bite you in the end.

Instagram & Events: The New “It” Couple



Love is in the air as wedding season is in full swing.

Getting ready for such an occasion can be overwhelming. Of course, the planning included the PERFECT dress, flowers, invitations,venue, food…oh and a hashtag…

That’s right, the “#” has now made it’s place in the romance scene.

Along with the take home coozies and rice, guest are also given the “official” wedding hashtag.




For those of you who are a bit confused, let’s back up.

Instagram, the photo-sharing social network home to more than 2 million people, has a search/organization tool known as a hashtag. What this means is that when a post is linked to a certain topic, users can look up the post through the topic hashtag. Meaning that any post linked to the hashtag “#America”  is searchable and grouped together under “America”.

It wasn’t long until the hashtag made  it’s way to the chapel( I think we should blame Pinterest). However, it’s not just weddings. The hashtag is a popular little fella. He makes his way to business gatherings, conferences, sporting events, parties and countless virtual hangouts. The hashtag is now a vital element in the event planning process.   The event hashtag has become so popular that there is even an app, Eventstagram, that displays a live feed of pictures tagged under  the  hashtag. Awesome right?

According to one of newly made office friends, “You can’t have an event without a hashtag.”  What do you all think? Is the #Hashtag a “must have” when it comes to events or maybe just am added bonus to make things more fun?

Throwback Thursday: Myspace, AIM & Xanga


Let’s take it back to the early 2000’s.

You’re probably rocking your Birkenstock clogs with your “vintage” graphic tee along with your distressed pair of overpriced Abercrombie jeans. You spent your day at school catching up with friends about the latest American Idol episode (it’s okay, we were all into it back then). As soon as school lets out, you’re headed home to immediately get online.

Here’s a few of the ever so addicting social sites that were more than likely responsible for stealing most of your weeknight hours at home.

1. Aol Instant Messenger

Let’s get real. It was all about the username and icon. Once the perfect username was created, the search for the icon was on. This search was important and usually happened weekly because finding the “perfect” icon was a never ending process. This is the program that would stay on from the time you walked in the door until your head hit the pillow. After all you couldn’t miss any of the conversation, you social butterfly you.

2. Myspace

Shout-out to Tom, your first Myspace friend. Little did you know this site would turn you into a young HTML pro (Because no way were you keeping the blue/white basic profile look). You spent your night previewing backgrounds, layouts and fonts to make sure you had the “coolest” page. Your “Top 8” was your main crew and usually stayed the same. You may or may not have a selfie or two floating around thanks to this site, which probably included a duck face and a sideways peace sign. Again, we were oh so very cool.

3. Xanga

We were all “bloggers” back in the day. This online diary is where you and your friends would post your current happenings, new favorite bands and your “deep” thoughts about the world. It was important for you type out your thoughts, because you have SO much to say (because what you had for breakfast is something the world needed to know). SoMeTiMeS YoU WoUlD TyPe LiKe ThIs, you know, to be cool. You made sure that you told friends to “Holla Back” at the end of each post. Move over wordpress, Xanga‘s here.


(image from thoughtofajealnious.com)


Be a “Smart SnapChatter”




It has come to my attention that the ever-so popular app, Snapchat, is being slammed by bloggers  everywhere. According to numerous reports, the self destructing images have a longer life span than the 10 seconds in which they are being viewed. All I am going to say is DUH.  

Anything created digitally is free from expiration. Meaning that once you snap that ridiculous duck face/cross-eyed hybrid selfie, it is public. Now, does that mean you should ditch the app? Of course not. It means you should be aware of the consequences and filter what you are sharing.   Be a “Smart Snapchatter”.

1. If you wouldn’t post it to other social sites, you shouldn’t send it. 

Treat Snapchat like Instagram. What you send reflects who you are as well as your personal brand. Don’t compromise that for a “laugh”. 

2. This is not the app for sending Inappropriate Images.

Ever heard of screenshots? Those private images are no longer private.  

3. Don’t be afraid of the App. 

Yes, what you Snap is forever and guess what? So is everything you post on Twitter, Instagram, Facebook and Vine. Don’t delete the app, just know how to use it. 


Snapchat is here to stay. If you consider yourself, your company, or your organization as a top player in the social media game, then I would suggest keeping the app. That being said, use common sense. Anything digital is forever. Yes, Snapchat can generate consequences or it can create an advantage. You decide. 




Five Reasons Why you were “De-Friended”

It’s time for tough love, Facebook edition.

1. It’s a status, not a soapbox.

When emotions are running high, step away from the keyboard. The last thing anyone wants to see in their news feed is a public rant. Hey, maybe you should create a blog? 😉  But seriously, social media is not the place to advertise your political views or other controversial topics.


Oh you have had awful diarrhea for the past three days? Thanks, thanks for sharing. Some things are better left unsaid. Remember content posted on the internet is forever.  If you wouldn’t mention it on a first date, you shouldn’t mention it on Facebook.

3. Fishing for Compliments.

If you are sharing a photo on your social sites, you obviously approve of the image. Posting a “selfie” then hash-tagging it #SoUgly or #awfulPhoto is just silly. We all know you like the photo, or you would not of posted it.

4. Game Invites

It really doesn’t matter how many requests you send, NEVER have I, nor will I ever play Farmville.

5. Vague Updates

Nothing screams I want attention like a vague status that hints something awful. “I cant believe that happened” or “I received really awful news today.” What’s worse than posting one of these? Posting, then automatically ignoring your Facebook while your friends comment/freak out over your “situation. ” If it was a big deal, you would of told us what happened. If it was something you need to keep private, you wouldn’t of posted it.

And there you have it folks. These are my top five Social Media Pet Peeves. What are some of yours?

Credit Scores being affected by social media friends


Need a loan? Better Log-In and start “defriending”.

Numerous tech startup companies are turning to social media to determine loan approval. Companies such as Lenddo are paying extra close attention to facebook friend lists and recent interactions when deciding who gets approved. This gives a whole new meaning to “you are who your friends are.”

According to Lenddo social media is a clear indicator of how “dependable” a person is.

“It turns out humans are really good at knowing who is trustworthy and reliable in their community. What’s new is that we’re now able to measure through massive computing power,” says Jeff Stewart, CEO of Lenddo.

Along with studying social media behavior, companies are also looking at how an applicant fills out the form, if they use all caps or no caps, this count against them. This is absolutely absurd to me. A person’s computer skills have nothing to do with their credit score.

While the company you keep on facebook is influential, I do not agree that it is a factor when applying for a loan. I have a rather large friend list, around 1,500 friends, and do I know their finaicial situation? Of course not.

“Using social media data to assess loan applicants is “a dangerous game” that larger banks aren’t embracing,” Frank Eliason, of Citibank said to Economist.

Read more here via CNN.

What do you guys think? Do I need to start attaching my credit score to my friend request or in my “About me”?

Spotify & Facebook: The Unnecessary Friendship


As a social media blogger, you already know I love Facebook. Even with the current youth rebellion against the site, I still remain a fan. However, I recently realized that some internet sites just don’t mix…

About a month ago, I joined Spotify Premium, a streaming music service that allows users to create and listen to playlist on and offline. Millions of songs at your fingertips, available at all times, sounds perfect right? Well…

After a few weeks of enjoying the service, It was brought to my attention that the songs I was listening to were being posted on Facebook. At first I thought, no big deal, until I realized that my playlist I was using for my cardio workout was being posted for all my friends to see. A playlist that included songs that weren’t supportive to my personal brand. (I don’t think my boss or future business contacts want to know I’m running/working out to “Bubble Butt”. Even if it does have  a fun beat.)

After this discovery, I unlinked the accounts. Thankfully I noticed this early. Something as simple as my running playlist could of portrayed me as someone I am not. So, friends, I am writing this as a heads up. If you decide to sign up for Spotify, make sure you leave Facebook out of it. Some things just don’t need to mingle.

TWITTER: The REAL Super Bowl Champion



Last year CBS reported more than 108.4 million people tuned in for the Super Bowl. Of those viewers, many were chatting it up on Twitter.  Over 24 million game day related tweets were posted during the event. Between Beyonce’s performance with a surprise visit by the other members of Destiny’s Child and the 35-minute blackout, users had LOTS to talk, or should I say Tweet about.

The Super Bowl is a prime example of how social media is changing how we watch television. We are no longer just watching, we are communicating. Social sites such as Twitter makes it possible to share your insights, opinions and questions with others across the world. We aren’t just sharing our thoughts with those in our living room anymore.

The development of hashtags (a way for users to organize and search tweets by marking them with a #) has made it possible for users to collaborate their views and engage in conversation with others about popular shows.  Every week millions of people tune in to their favorite shows and login on to Twitter. Shows like The Bachelor, Lost and numerous sporting events gain so much social media attention, their hashtags often are the top ones on Twitter. (This is known as trending)

The presence of social media is forever changing our communication habits. While the technology is fascinating, I can only help but what wonder about the future of interpersonal communication. What do you think? Are you a “Tweet-a-holic” or like to keep your conversations face to face?

Instagram is Here. Look out Vine!




Just a few days ago, Facebook announced the release of Instagram’s new video feature. The new addition allows users to record videos up to 15 seconds (twice as long as Vine) and gives the option of editing the video with a filter.

During the first day of the new feature, over 5 million videos were created then uploaded using Instagram. Now, users across the world are shooting, editing, and sharing not only their pictures, but also their instant movies.

While the upgrade seem like a great new way to share videos, some users argue that the new features are a negative for Instagram. The addition of the videos in the news feed slows the app down.  Many people say they “don’t care” about the videos and would rather see photos without having to rummage through the videos to find them.

What do you think? Is Instagram keeping up with the times by adding the video feature? Or should Instagram stick to its initial purpose of sharing cool and unique photos and leave the videos to other social media apps?

(From MarketingMel.com)

Got Vine? Six Second Storytelling goes Viral


A lot can happen in six seconds.

You can break a bull riding record, cross a three state lines or experience a amazing “hes the one” kiss.

 Now Twitter founders have introduced a way to capture these 6 second memories and share them! Vine, an app that allows users to shoot, combine and loop video is now the #1 app on Itunes. This app is quickly becoming the preferred outlet of social interaction amongst young adults and teens. However, large corporations and brands are jumping on the bandwagon as well.

But here’s the real question: Can brands really tell their full story in six seconds? Maybe not the full narrative, but it is a  definite way to get a person intrigued. Including Vine in your marketing plan can increase brand awareness and add some personality to your updates and news. While a Vine video is only one-fifth of a typical commercial, it can generate buzz to a specific audience that would otherwise ignore alternative media outlets.

Which brings me to my next question: With things such as Vine and Snapchat and Twitter, delivering information in a such a quick and effortless way is becoming the norm. What does that mean for the future of print media? Are our short attention spans going to change the process of how we get our news? What do you guys think?