Twitter. For some of you that may mean your mid-morning activity that keeps you awake in class. For others, it may be that land far far away that is no where close to your Facebook home and for most, it’s another social media platform for you to keep updated.
I’ll agree, Twitter is it’s own animal and requires a bit of a condensing if you are accustomed to Facebook. The 150 character limit requires users to get a bit creative when it comes to their voice. However, it can be a great tool for you and your brand if practiced correctly.
So, If you are going to join the Twitter game, let me fill you in on a few things.
1. Don’t Create an Account just to have an account.
It’s better to not have an account at all than to have an abandoned one. Once you establish your “@” username, there is no turning back. (Just kidding, the option of deleting your account is always available.) Point is, your company needs to stay active on Twitter. Having a “presence” is more than just a username.
2. Stop Talking to Yourself
If you are only going to post tweets and not respond how are you going to “join the conversation”? Ask questions, answer questions and explore your connections. Twitter is about engagement, not a one man commentary.
3.Turn off Auto Tweets during National Disasters
First off, I’m definitely a Hootsuite fan. Scheduling tweets is a FABULOUS way to save time. However, don’t forget to put a hold of that great content when a disaster strikes. You don’t want your company to seem insensitive by tweeting away when there is something far more important going on.
4. Don’t Follow then Unfollow
This happened to me back in college and all I have to say is…RUDE. If you want followers, you have to produce great content, bottom line. Following people then un-following them to increase your count is unethical and will only can back to bite you in the end.